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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

210 experiments
Winners, losers & inconclusive
Full statistical details
inconclusive

General: Temporary Sign In

Context: Multi-step processes on the general can overwhelm users if they can't see how far along they are or how much is left.

LayoutCross-Industry
winner

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutE-commerce
winner

Product: Product Page

Problem: The information hierarchy on the product may not match how users actually scan and process the content.

LayoutE-commerce
winner

Product: Product Page

Problem: Users on the product don't feel confident enough to proceed — they need reassurance that their data and money are safe.

LayoutE-commerce
inconclusive

Home landing: Surfaced Content

Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.

LayoutCross-Industry
inconclusive

Listing: Condensed List

Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.

LayoutCross-Industry
loser

Product: Product Page — : Floating Buy Box

Problem: Key actions on the product disappear as users scroll, creating a gap between intent and the ability to act.

LayoutE-commerce
inconclusive

Checkout: Auto Suggest

Context: Friction during the checkout process causes users to abandon right when they're closest to converting.

LayoutCross-Industry
inconclusive

Listing: Expanded Or Condensed Layout

Context: The information hierarchy on the listing may not match how users actually scan and process the content.

LayoutCross-Industry
inconclusive

Home landing: Example Situations

Context: Multi-step processes on the home landing can overwhelm users if they can't see how far along they are or how much is left.

LayoutCross-Industry
loser

Home landing: UX Pattern Optimization

Problem: How "Ux pattern optimization" is implemented on the home landing can meaningfully affect conversion — this element is worth testing.

LayoutTravel
inconclusive

Product: How It Works

Context: The registration experience on the product asks too much too soon, causing potential users to drop off.

LayoutCross-Industry
winner+5.3%

Checkout: Multiple Steps

Problem: Friction during the checkout process causes users to abandon right when they're closest to converting.

LayoutCross-Industry
inconclusive

Product: Welcome Mat - Partial

Context: Capturing visitor attention on the product with modals or overlays is a balance between engagement and annoyance.

LayoutCross-Industry
inconclusive

Product: Least Or Most Expensive First

Context: How prices are displayed on the product directly influences perceived value and willingness to buy.

LayoutCross-Industry
inconclusive

Product: Canned Response

Context: The registration experience on the product asks too much too soon, causing potential users to drop off.

LayoutCross-Industry
inconclusive

Product: Visible Availability

Context: Multi-step processes on the product can overwhelm users if they can't see how far along they are or how much is left.

LayoutCross-Industry
inconclusive

Listing: Nagging Results

Context: Multi-step processes on the listing can overwhelm users if they can't see how far along they are or how much is left.

LayoutCross-Industry
inconclusive

Product: Cart Reminder And Recently Viewed

Context: Friction during the product process causes users to abandon right when they're closest to converting.

LayoutCross-Industry
winner

Home landing: CTA Button Optimization

Problem: The primary call-to-action on the home landing isn't converting at its potential — design, copy, or placement may be the bottleneck.

LayoutSaaS

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