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The A/B Test Library

Real experiments. Real outcomes. Actionable patterns. Browse A/B tests with problem-to-solution framing, results, and recommendations for what to test next.

21 experiments
Winners, losers & inconclusive
Full statistical details
winner+10.0%

Landing: Dynamic Social Proof + Scarcity on Enrollment Page

Problem: Without clear urgency signals, users delay their decision on the landing, leading to drop-offs and abandoned sessions.

Social ProofCross-Industry
winner+10.0%

Pricing Page: Video Testimonials + Subscription Table Above Fold

Problem: Users on the pricing page need validation from others before committing — without visible proof of success, they hesitate.

Social ProofCross-Industry
winner+17.5%

Homepage: Replacing Static with Interactive Integration Logos

Problem: The primary call-to-action on the homepage isn't converting at its potential — design, copy, or placement may be the bottleneck.

Social ProofCross-Industry
winner+20.0%

Landing: Social Counts (Activity Numbers) on Service Platforms

Problem: Users on the landing need validation from others before committing — without visible proof of success, they hesitate.

Social ProofCross-Industry
winner+14.0%

Homepage: Customer Review Badges Replacing Video Component

Problem: Users on the homepage need validation from others before committing — without visible proof of success, they hesitate.

Social ProofCross-Industry
winner+6.5%

Homepage: G2 / Third-Party Award Badges

Problem: The registration experience on the homepage asks too much too soon, causing potential users to drop off.

Social ProofCross-Industry
winner+2.1%

Product: Social Counts

Problem: The registration experience on the product asks too much too soon, causing potential users to drop off.

Social ProofCross-Industry
winner

Product: Product Page — "In X Carts" Social Proof Message

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofE-commerce
winner

Product: Product Page — Replicates 's Experiment Which Confirms A Better Customer Rating Format

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Listing: Listing Page

Problem: Users on the listing need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Home landing: Form Field Labels

Problem: Each additional form field adds friction to the home landing, increasing the chance users abandon before completing their submission.

Social ProofSaaS
winner

Product: Product Page

Problem: Users on the product need validation from others before committing — without visible proof of success, they hesitate.

Social ProofTravel
winner

Product: Product Page — A/B Tested Company Logos And A Smaller Add-To-Cart Button

Problem: The primary call-to-action on the product isn't converting at its potential — design, copy, or placement may be the bottleneck.

Social ProofE-commerce
winner+44.0%

Homepage: Social Proof Header (600K Facebook Fans)

Problem: Users on the homepage need validation from others before committing — without visible proof of success, they hesitate.

Social ProofE-commerce
winner+19.0%

Signup: Account Page Social Proof + Free Account Emphasis

Problem: Users on the signup need validation from others before committing — without visible proof of success, they hesitate.

Social ProofEdTech
winner+51.0%

Landing Page: Donation Progress Bar with Target

Problem: Visual elements on the landing page aren't doing enough to communicate value, build trust, or guide users toward the next step.

Social ProofNonprofit
winner+2.2%

Landing Page: Star Ratings

Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

Social ProofEnergy & Utilitiesn=71,171
winner+4.1%

Landing Page: Grid Page Testimonials

Problem: Users on the landing page need validation from others before committing — without visible proof of success, they hesitate.

Social ProofEnergy & Utilitiesn=50,156
winner+9.0%

Signup: Hero Image Variation

Problem: The first screen of the signup must immediately communicate value — if it doesn't, users bounce before scrolling.

Social ProofE-commercen=26,270
winner+7.5%

Pricing Page: Company Logos

Problem: Users on the pricing page need validation from others before committing — without visible proof of success, they hesitate.

Social ProofSaaSn=6,021

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